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Dr. Bob Deutsch

Hi, I'm Dr. Bob Deutsch, a cognitive anthropologist, founder and president of Brain-Sells, a strategic marketing consultancy. I've worked on public communication war rooms on Madison Avenue, public diplomacy strategy rooms along Pennsylvania Avenue, and in the shaman huts in primeval forests of Amazonia and New Guinea. My specialty is knowing and applying the deep structure whereby people '


Dr. BOB DEUTSCH Dr. Bob Deutsch is an internationally known cognitive anthropologist who advises many of the world’s top corporations and agencies about how the story of their products can be crafted to fit into the story people have of their own lives.   Dr. Bob Deutsch has often been called a “game-changing” thinker.  He starts from a primary insight: To be successful you have to know something about the less rational and more associative aspects of your own mind, as well as the mind of your audience.  That’s as true for a corporation as it is for a person.   As a cognitive anthropologist, Bob studies how people bend and blend data and information to fit their emotions and beliefs – this in order to design their own brand of meaning.  In doing so, people are translating the world into their world.  Bob applies knowledge of this translation process to help brands and the agencies that serve them to develop innovative strategies for success and prosperity.   As founder and president of the consultancy, Brain Sells (www.brain-sells.com), Bob has worked in the primeval forest, in executive offices across the globe, and in war rooms on Pennsylvania Avenue and Madison Avenue.  Based on three decades of experience on how human nature and the nature of mind structure the way people “attach” to products, personas and ideas, Bob’s consultation to his clients focuses beyond adapting to the future, to making the future.  His unique way of thinking rings true whether your concern is commercial, societal, or political; and whether your focus is innovation, leadership or branding.  It’s that primal.   Bob writes frequently in leading newspapers and magazines about what one sees when casting a primal eye and modernity.  He has also appeared on Good Morning America, in a series on why people buy what they buy.    Dr. Deutsch’s first book, “The Five Essentials: Using Your Inborn Resources To Create a Fulfilling Life” will be published by Hudson Street Books, Penguin Group, in September 2013.  The book describes how The Five Essentials – curiosity, sensuality, openness, and the narrative and integrative capacities of the human mind – can stimulate people and corporations to illuminate their own authenticity and realize their quest for self-expansion.    Dr. Deutsch won the Cicero Award for Best Speech in 2010 titled, “Imagining ‘The Other’”.    For more information, please visit www.brain-sells.com.  

Dr. Bob Deutsch's Background

Dr. Bob Deutsch's Experience

founder and president, Brain Sells at Brain Sells

May 1990 - Present | New York, NY

Strategic marketing and innovation consultancy.

Dr. Bob Deutsch's Education

Albert Einstein College of Medicine

1970 – 1975

Ph.d.

Concentration: Cognitive Neuroscience and Anthropology


Dr. Bob Deutsch's Interests & Activities

Personal Innovation, Creativity, Nature of the Mind, Culture, Film, Travel, Cooking

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